Monday, July 27, 2015 at 4:15 PM
Location: Room 3
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a functional, informational gateway, to a more experiential channel. One year later, the result is an online presence that has increased the reach and depth of engagement with its target audiences, and positioned the university to better-address broader communications challenges and opportunities across the enterprise.
Get the insider’s view on this latest redesign: the processes, tools, and strategy, the victories, setbacks, and lessons learned. Some topics covered: tackling stakeholder engagement in a complex organizational environment, responsive design and UBC’s “Common-Look and Feel”, WordPress as a “content engine”, digital storytelling, social distribution, automated analytics reporting, A/B testing, and managing teams with a hybrid waterfall/agile method.
Tuesday, June 5, 2018, posted in Conference News
The proposals are in, the invites were sent, we waited with bated breath and now it’s time to reveal your 2018 #PSEWEB Speakers & Sessions 🎉 The schedule below is current as of June 2018. Bookmark our always-up-to-date version... Read more
Tuesday, March 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more
While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more