UBC.ca – A Shift in Paradigm

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a functional, informational gateway, to a more experiential channel. One year later, the result is an online presence that has increased the reach and depth of engagement with its target audiences, and positioned the university to better-address broader communications challenges and opportunities across the enterprise.

Get the insider’s view on this latest redesign: the processes, tools, and strategy, the victories, setbacks, and lessons learned. Some topics covered: tackling stakeholder engagement in a complex organizational environment, responsive design and UBC’s “Common-Look and Feel”, WordPress as a “content engine”, digital storytelling, social distribution, automated analytics reporting, A/B testing, and managing teams with a hybrid waterfall/agile method.