Monday, July 27, 2015 at 4:15 PM
Location: Room 3
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a functional, informational gateway, to a more experiential channel. One year later, the result is an online presence that has increased the reach and depth of engagement with its target audiences, and positioned the university to better-address broader communications challenges and opportunities across the enterprise.
Get the insider’s view on this latest redesign: the processes, tools, and strategy, the victories, setbacks, and lessons learned. Some topics covered: tackling stakeholder engagement in a complex organizational environment, responsive design and UBC’s “Common-Look and Feel”, WordPress as a “content engine”, digital storytelling, social distribution, automated analytics reporting, A/B testing, and managing teams with a hybrid waterfall/agile method.
Tuesday, February 12, 2019, posted in Blog
Written by Paul Bradley eQAfy, Data for better higher education websites and digital governance NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more
Monday, January 28, 2019, posted in Blog
Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more
Tuesday, January 15, 2019, posted in Blog
NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more