The Sessions

Tragedy, Pitchforks and Twitter: Managing Campus Crises on Social Media

Tuesday, July 26, 2016 at 10:20 AM

Location: Room 2

2015 was a tough year for social media at University of South Carolina. With a campus shooting, a student incident that went viral, a literal natural disaster, and this little thing called the Confederate flag, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on brand can happen in times of crisis. In this session you’ll learn:

  • How to work with executive leadership to get messages out without the paralysis of crafting the “perfect” message.
  • How to manage a mob and keep a cool head.
  • How to move forward and get back to normal after the worst case scenario.

Recent Blog Posts

#PSEWEB 2017: It’s a little bit different this year

We’ve been going through some changes. One exciting change is that we’ve incorporated and are becoming a not-for-profit! We’ve always operated with a mission to keep costs low and return profits to the community, but this... Read more

Getting Ready – Last Minute Details for Delegates

#PSEWEB is right around the corner. We're looking forward to seeing everyone in St. John's! Here are few last minute details to keep in mind as you pack your bags this weekend.... Read more

Alternate Accommodations for the Conference

The conference this year is at the Delta Hotel, but our reserved block of rooms there is sold out. Here are some other places you can stay when you come to St. John's!... Read more