The Sessions

Tragedy, Pitchforks and Twitter: Managing Campus Crises on Social Media

Tuesday, July 26, 2016 at 10:20 AM

Location: Room 2

2015 was a tough year for social media at University of South Carolina. With a campus shooting, a student incident that went viral, a literal natural disaster, and this little thing called the Confederate flag, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on brand can happen in times of crisis. In this session you’ll learn:

  • How to work with executive leadership to get messages out without the paralysis of crafting the “perfect” message.
  • How to manage a mob and keep a cool head.
  • How to move forward and get back to normal after the worst case scenario.

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