The Sessions

Successful Social Media Marketing: 2,300 Likes in < 12 hours: How we overcame The We Don’t Do Stupid Generation

Monday, July 28, 2014 at 2:55 PM

In September 2013, we knew we could no longer just exist on social media so we started to do something about it.

We developed campaigns, cross-platform campaigns, and what we call, supporting-role campaigns. We got people talking, we started a conversation. Once we established our platform, we launched and followed through with the most successful SM campaign we’ve experienced. Over 2,300 likes in less than 12 hours, and 89 favourites, 47 RTs, and 57 new followers in 24 hours.

In this session, I’ll walk you through how we we set the stage for a successful SM campaign, and specifically walk you through the steps we took to achieve an unprecedented return on our investment. We’ll cover how to build trust and credibility, and how to utilize multi-platforms to do it all.

This is a generation who has always been bombarded with savvy marketing campaigns, they’re a tough audience to crack. They don’t do stupid. Let’s talk about how to make them your fans, your influencers and your marketers all by giving them what they want: something remarkable.

Recent Blog Posts

The Countdown to #PSEWEB Is On!

We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more

Introducing: Your #PSEWEB 2018 Keynotes

We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more

Accommodations at #PSEWEB

Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more

Our Sponsors

Eduvation Logo
Digital Echidna