Monday, July 28, 2014 at 2:55 PM
In September 2013, we knew we could no longer just exist on social media so we started to do something about it.
We developed campaigns, cross-platform campaigns, and what we call, supporting-role campaigns. We got people talking, we started a conversation. Once we established our platform, we launched and followed through with the most successful SM campaign we’ve experienced. Over 2,300 likes in less than 12 hours, and 89 favourites, 47 RTs, and 57 new followers in 24 hours.
In this session, I’ll walk you through how we we set the stage for a successful SM campaign, and specifically walk you through the steps we took to achieve an unprecedented return on our investment. We’ll cover how to build trust and credibility, and how to utilize multi-platforms to do it all.
This is a generation who has always been bombarded with savvy marketing campaigns, they’re a tough audience to crack. They don’t do stupid. Let’s talk about how to make them your fans, your influencers and your marketers all by giving them what they want: something remarkable.
Tuesday, February 12, 2019, posted in Blog
Written by Paul Bradley eQAfy, Data for better higher education websites and digital governance NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more
Monday, January 28, 2019, posted in Blog
Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more
Tuesday, January 15, 2019, posted in Blog
NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more