Monday, July 28, 2014 at 2:55 PM
In September 2013, we knew we could no longer just exist on social media so we started to do something about it.
We developed campaigns, cross-platform campaigns, and what we call, supporting-role campaigns. We got people talking, we started a conversation. Once we established our platform, we launched and followed through with the most successful SM campaign we’ve experienced. Over 2,300 likes in less than 12 hours, and 89 favourites, 47 RTs, and 57 new followers in 24 hours.
In this session, I’ll walk you through how we we set the stage for a successful SM campaign, and specifically walk you through the steps we took to achieve an unprecedented return on our investment. We’ll cover how to build trust and credibility, and how to utilize multi-platforms to do it all.
This is a generation who has always been bombarded with savvy marketing campaigns, they’re a tough audience to crack. They don’t do stupid. Let’s talk about how to make them your fans, your influencers and your marketers all by giving them what they want: something remarkable.
Tuesday, June 5, 2018, posted in Conference News
The proposals are in, the invites were sent, we waited with bated breath and now it’s time to reveal your 2018 #PSEWEB Speakers & Sessions 🎉 The schedule below is current as of June 2018. Bookmark our always-up-to-date version... Read more
Tuesday, March 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more
While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more