The Sessions

Student Recruitment for the Mobile Generation

Monday, July 27, 2015 at 9:45 AM

Location: Room 3

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution. Are your mobile lead generation and recruitment practices up to the task?

This presentation covers:

  • Why you need mobile marketing
  • How students behave differently on mobile?
  • Mobile first design for lead generation and recruitment
  • How mobile content is different
  • Leveraging mobile page functionality
  • SEO for mobile recruitment
  • Social media marketing on mobile
  • Tracking mobile marketing with analytics.

Recent Blog Posts

From a one-person show to leading a social media team: the transition and lessons learned

Written by Megan Weales Digital Community Coordinator, Office of Student Life University of Ontario Institute of Technology It’s weird to think my career in Higher Ed only *officially* began in May, because in reality, I’ve been... Read more

5 ways to ace your post-secondary education communications interview

Written by Kristina Doyle  Digital Communications Officer, University of Toronto Scarborough, Communications, Marketing & Public Affairs Yay! You just got the email—you’re invited to an interview for the post-secondary... Read more

10 Resources for Training Student Content Creators (That Won’t Break the Bank)

Written by Courtney Raybould  Marketing & Communications Officer, University of Toronto Scarborough Arts & Science Co-op Students can be an invaluable resource for solo #PSEWEB pros who are looking to maximize their impact while... Read more

Our Sponsors