Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution. Are your mobile lead generation and recruitment practices up to the task?

This presentation covers:

• Why you need mobile marketing
• How students behave differently on mobile?
• Mobile first design for lead generation and recruitment
• How mobile content is different
• Leveraging mobile page functionality
• SEO for mobile recruitment
• Social media marketing on mobile
• Tracking mobile marketing with analytics.