Monday, August 13, 2018 at 1:00 PM
Location: Room 1
When you have a small budget, creative storytelling is the most valuable commodity in your digital toolbox. Sometimes, it’s even an opportunity to achieve the unexpected: a real, genuine connection between your target audience and your brand.
Operating on budgets from $0 to $20 to $200, we saw 10 times the engagement on our social platforms and an increase in our service usage with students and alumni. From feel-good follower campaigns, like surprising students with giant stuffed bears on Valentine’s Day, to strategic outreach through experiencing a day in the life of an exchange student across the globe, we have implemented interesting, varied, and measurable campaigns.
Those who attend this session will learn about four successful campaigns we ran on a small budget and will leave with tools to implement and measure their own digital stories.
Friday, August 10, 2018, posted in Conference News
We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more
We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more
Friday, July 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more