The Sessions

Small Budget, Big Impact: Create Engaging Digital Stories

Friday, August 17, 2018 at 1:00 PM

Location: Room 1

When you have a small budget, creative storytelling is the most valuable commodity in your digital toolbox. Sometimes, it’s even an opportunity to achieve the unexpected: a real, genuine connection between your target audience and your brand.

Operating on budgets from $0 to $20 to $200, we saw 10 times the engagement on our social platforms and an increase in our service usage with students and alumni. From feel-good follower campaigns, like surprising students with giant stuffed bears on Valentine’s Day, to strategic outreach through experiencing a day in the life of an exchange student across the globe, we have implemented interesting, varied, and measurable campaigns.

Those who attend this session will learn about four successful campaigns we ran on a small budget and will leave with tools to implement and measure their own digital stories.

Recent Blog Posts

Introducing: Your Stellar #PSEWEB 2018 Lineup

The proposals are in, the invites were sent, we waited with bated breath and now it’s time to reveal your 2018 #PSEWEB Speakers & Sessions 🎉 The schedule below is current as of June 2018. Bookmark our always-up-to-date version... Read more

Accommodations at #PSEWEB

Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more

#PSEWEB Needs YOU!

While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more