The Sessions

Profiling Your People in Bulk (to save time and $$)

Tuesday, July 26, 2016 at 10:20 AM

Location: Room 3

A small team and budget can have a big impact. Through showcasing two main examples, this workshop will explain how a team of two at the Ontario Agricultural College of the University of Guelph profiled people in bulk to save time (and mostly money). You’ll walk away with ideas and strategies on how to do the same for your people and institution.

Exhibit A: 2014 marked the 140th anniversary of the College. To celebrate we compiled a listing of 140 people from the past and present to showcase their stories online. The project was done in 4 months with less than $5k. This presentation will review how we selected the people, the process of writing 140 profiles, resources required and campaign promotion. We’ll also chat about the issues encountered and post-campaign successes.

Exhibit B: The College needed video content and to bolster its graduate student recruitment. To answers both, we produced 80 one-minute profile videos for about $8k. Still in the throes of this project, we’ll share how we scheduled and shot the videos, resources required and our learning along the way.

Recent Blog Posts

Accommodations at #PSEWEB

Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more


While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more

Hi There! Call for Speakers 2018: Now Open.

The All-Canada #PSEWEB National Conference is confirmed for 2018! We will have our date and location for you any day now – as soon as we find one of those old timey pens to sign the paperwork. Our Apple Pencil wasn’t compatible... Read more