The Sessions

KEYNOTE – Trials, tribulations, and triumphs: how we successfully collaborated with big brands and influencers.

Monday, July 25, 2016 at 8:30 AM

Location: Room 1

New into the world of social influencers, in 2015 Newfoundland & Labrador Tourism went headfirst into an Instagram partnership with Destination Canada and Herschel in its campaign ‘Journey – Newfoundland & Labrador’, one of the largest and most successful social media campaigns the province has undergone to date. Amy Fisher, Digital Lead with Newfoundland & Labrador Tourism, will be discussing the ins and outs of executing a large-scale influencer campaign, highlighting key learnings in working with partners and influencers and taking risks in new social spaces.

NLT Logo (1)

Recent Blog Posts

#PSEWEB 2017: It’s a little bit different this year

We’ve been going through some changes. One exciting change is that we’ve incorporated and are becoming a not-for-profit! We’ve always operated with a mission to keep costs low and return profits to the community, but this... Read more

Getting Ready – Last Minute Details for Delegates

#PSEWEB is right around the corner. We're looking forward to seeing everyone in St. John's! Here are few last minute details to keep in mind as you pack your bags this weekend.... Read more

Alternate Accommodations for the Conference

The conference this year is at the Delta Hotel, but our reserved block of rooms there is sold out. Here are some other places you can stay when you come to St. John's!... Read more