The Sessions

KEYNOTE – Trials, tribulations, and triumphs: how we successfully collaborated with big brands and influencers.

Monday, July 25, 2016 at 8:30 AM

Location: Room 1

New into the world of social influencers, in 2015 Newfoundland & Labrador Tourism went headfirst into an Instagram partnership with Destination Canada and Herschel in its campaign ‘Journey – Newfoundland & Labrador’, one of the largest and most successful social media campaigns the province has undergone to date. Amy Fisher, Digital Lead with Newfoundland & Labrador Tourism, will be discussing the ins and outs of executing a large-scale influencer campaign, highlighting key learnings in working with partners and influencers and taking risks in new social spaces.

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