Tuesday, July 29, 2014 at 1:30 PM
This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct mail, cold calling, email lists and tradeshows. We’ll discuss the value of being agile and adaptive and talk about the best ways to measure your success and continually improve your content, without losing your mind! This session is meant to help anyone with a marketing or communications-related position at a university feel both inspired and empowered to take their content up a notch!
Tuesday, February 12, 2019, posted in Blog
Written by Paul Bradley eQAfy, Data for better higher education websites and digital governance NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more
Monday, January 28, 2019, posted in Blog
Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more
Tuesday, January 15, 2019, posted in Blog
NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more