The Sessions

How To Utilize Social Media for an Institutional Giving Day

Monday, July 27, 2015 at 4:15 PM

Location: Room 2

From December 2-4, the University of Guelph held ‘The U of G 50 Challenge’, where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours!

This session will discuss the core structure of the event, then narrowing in on Alumni Affairs and Development’s social media presence throughout the challenge across our four channels (Twitter, Facebook, Instagram and LinkedIn), our campus wide social media plan (including social media toolkits), and how to effectively use a hashtag for a fundraising event. In addition to speaking about all of our social media output, I will discuss the response from the community.

We also mobilized all 100 of our ‘social media ambassadors’ to advertise the event and drive traffic to our website, so I will be speaking to our overall program, as well as the ambassadors’ specific role in the Challenge.

Recent Blog Posts

The Higher Education Social Media Landscape

Written by Paul Bradley  eQAfy, Data for better higher education websites and digital governance  NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more

DIY-ing Videos like a Pro

Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more

Canadian University and College CMS Use

NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more

Our Sponsors