Tuesday, July 26, 2016 at 2:30 PM
Location: Room 3
Orientation is a rite of passage for any student. But how do you get to know a campus of 40,000+ students and employees in just two short days? With an outstanding student experience being paramount at the UofM, we knew we wanted to create a ‘digital Orientation’ on social media.
In this case study, I’ll take you through the strategic thinking of how we brought together the information we wanted to share with our students and the way they wanted to receive it, while staying true to our greater institutional goals. We’ll cover the content creation, execution and finally – measuring success. You’ll get my best tips for choosing the right channel for your campaign, developing messaging and content that will resonate with your students, and reporting on success to the big bosses. We made our new students feel a little more comfortable navigating their new campus. Hopefully you feel a little more comfortable navigating social media with your students!
Friday, October 13, 2017, posted in Conference News
Welcome to the 100+ webbies, social media gurus, UX fiends and conversion aficionados from across Western’s campus, its affiliated university colleges, the #ldnont communications community and our neighbouring universities and... Read more
We are over the moon to announce that our first two local #PSEWEB meetups have been confirmed! The University of Saskatchewan will be the first ever regional #PSEWEB event. They are offering a half-day mini-conference for folks in the... Read more
We’ve been going through some changes. One exciting change is that we’ve incorporated and are becoming a not-for-profit! We’ve always operated with a mission to keep costs low and return profits to the community, but this... Read more