The Sessions

How to say a lot with a little: The #umorientation advice project

Tuesday, July 26, 2016 at 2:30 PM

Location: Room 3

Orientation is a rite of passage for any student. But how do you get to know a campus of 40,000+ students and employees in just two short days? With an outstanding student experience being paramount at the UofM, we knew we wanted to create a ‘digital Orientation’ on social media.

In this case study, I’ll take you through the strategic thinking of how we brought together the information we wanted to share with our students and the way they wanted to receive it, while staying true to our greater institutional goals. We’ll cover the content creation, execution and finally – measuring success. You’ll get my best tips for choosing the right channel for your campaign, developing messaging and content that will resonate with your students, and reporting on success to the big bosses. We made our new students feel a little more comfortable navigating their new campus.   Hopefully you feel a little more comfortable navigating social media with your students!

Recent Blog Posts

Accommodations at #PSEWEB

Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more

#PSEWEB Needs YOU!

While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more

Hi There! Call for Speakers 2018: Now Open.

The All-Canada #PSEWEB National Conference is confirmed for 2018! We will have our date and location for you any day now – as soon as we find one of those old timey pens to sign the paperwork. Our Apple Pencil wasn’t compatible... Read more