The Sessions

Feeding the beast: connecting UBC’s content strategy and digital ecosystem

Monday, July 27, 2015 at 9:45 AM

Location: Room 2

The Communications & Marketing team at UBC was producing rich and engaging brand stories, but the audience wasn’t what we hoped it would be. Our content strategy was disconnected from our social channels, and that link needed to be fixed.

This session will cover specific ways that we improved reach and engagement on UBC brand social channels by rapidly iterating, strategically investing, and leveraging existing content in new ways. By embracing new social features like Facebook and Twitter video, working closely with campus colleagues to amplify stories and demonstrate value, and breaking up long-form web content into bite-sized social shares, we were able to dramatically increase the reach of our UBC brand stories.

You’ll leave equipped with new data-driven strategies to grow your social reach and engagement, and inspired to share your institution’s stories with the world.

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