Monday, July 27, 2015 at 9:45 AM
Location: Room 2
The Communications & Marketing team at UBC was producing rich and engaging brand stories, but the audience wasn’t what we hoped it would be. Our content strategy was disconnected from our social channels, and that link needed to be fixed.
This session will cover specific ways that we improved reach and engagement on UBC brand social channels by rapidly iterating, strategically investing, and leveraging existing content in new ways. By embracing new social features like Facebook and Twitter video, working closely with campus colleagues to amplify stories and demonstrate value, and breaking up long-form web content into bite-sized social shares, we were able to dramatically increase the reach of our UBC brand stories.
You’ll leave equipped with new data-driven strategies to grow your social reach and engagement, and inspired to share your institution’s stories with the world.
Friday, August 10, 2018, posted in Conference News
We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more
We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more
Friday, July 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more