Monday, July 27, 2015 at 9:45 AM
Location: Room 2
The Communications & Marketing team at UBC was producing rich and engaging brand stories, but the audience wasn’t what we hoped it would be. Our content strategy was disconnected from our social channels, and that link needed to be fixed.
This session will cover specific ways that we improved reach and engagement on UBC brand social channels by rapidly iterating, strategically investing, and leveraging existing content in new ways. By embracing new social features like Facebook and Twitter video, working closely with campus colleagues to amplify stories and demonstrate value, and breaking up long-form web content into bite-sized social shares, we were able to dramatically increase the reach of our UBC brand stories.
You’ll leave equipped with new data-driven strategies to grow your social reach and engagement, and inspired to share your institution’s stories with the world.
Tuesday, February 12, 2019, posted in Blog
Written by Paul Bradley eQAfy, Data for better higher education websites and digital governance NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more
Monday, January 28, 2019, posted in Blog
Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more
Tuesday, January 15, 2019, posted in Blog
NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more