Monday, July 27, 2015 at 9:45 AM
Location: Room 2
The Communications & Marketing team at UBC was producing rich and engaging brand stories, but the audience wasn’t what we hoped it would be. Our content strategy was disconnected from our social channels, and that link needed to be fixed.
This session will cover specific ways that we improved reach and engagement on UBC brand social channels by rapidly iterating, strategically investing, and leveraging existing content in new ways. By embracing new social features like Facebook and Twitter video, working closely with campus colleagues to amplify stories and demonstrate value, and breaking up long-form web content into bite-sized social shares, we were able to dramatically increase the reach of our UBC brand stories.
You’ll leave equipped with new data-driven strategies to grow your social reach and engagement, and inspired to share your institution’s stories with the world.
Tuesday, June 5, 2018, posted in Conference News
The proposals are in, the invites were sent, we waited with bated breath and now it’s time to reveal your 2018 #PSEWEB Speakers & Sessions 🎉 The schedule below is current as of June 2018. Bookmark our always-up-to-date version... Read more
Tuesday, March 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more
While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more