The Sessions

Beyond Strategy: Social Media for Community Engagement

Monday, August 13, 2018 at 2:40 PM

Location: Room 2

More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell and the way you engage with your audiences? I’ll be sharing some ways University Affairs magazine knits social media, web and print content, newsletters and journalism. Hopefully you’ll come away with tangible ways your team, no matter how big or small, could be more nimble in your approach to social media. If audience members are interested, we could discuss ways of pitching and engaging with publications in the higher education space. Further reading, tools and resources will also be shared.

Recent Blog Posts

The Higher Education Social Media Landscape

Written by Paul Bradley  eQAfy, Data for better higher education websites and digital governance  NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more

DIY-ing Videos like a Pro

Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more

Canadian University and College CMS Use

NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more

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