The Sessions

Beyond Strategy: Social Media for Community Engagement

Friday, August 17, 2018 at 2:40 PM

Location: Room 2

More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell and the way you engage with your audiences? I’ll be sharing some ways University Affairs magazine knits social media, web and print content, newsletters and journalism. Hopefully you’ll come away with tangible ways your team, no matter how big or small, could be more nimble in your approach to social media. If audience members are interested, we could discuss ways of pitching and engaging with publications in the higher education space. Further reading, tools and resources will also be shared.

Recent Blog Posts

Introducing: Your Stellar #PSEWEB 2018 Lineup

The proposals are in, the invites were sent, we waited with bated breath and now it’s time to reveal your 2018 #PSEWEB Speakers & Sessions 🎉 The schedule below is current as of June 2018. Bookmark our always-up-to-date version... Read more

Accommodations at #PSEWEB

Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more

#PSEWEB Needs YOU!

While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more