Governance & Process Sessions

Breaking Down Silos – Empowering Colleagues to Leverage Social Media

Tuesday, July 28, 2015 at 3:00 PM

Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are... More

Content Management for the Masses

Monday, July 28, 2014 at 2:55 PM

Content strategy will only get us so far. The success of our sites depends on a regimen of daily care and feeding, often by content experts without the time or passion to do it. Going beyond style guides and editorial calendars,... More

Creating engagement online; It takes a village

Tuesday, July 29, 2014 at 10:20 AM

A university website impacts every department and function within it. It is therefore not just the responsibility of marketing or IT to shape the direction of the site. This presentation will outline the approach Saint Mary’s... More

Help, My Website Project is Going Off the Rails – Now What?

Tuesday, August 14, 2018 at 2:20 PM

During the start of a website project, we see everything through rose coloured glasses. Before long the honeymoon phase is over and nothing seems to be going right. Does this... More

How (and why) to make your colleagues better communicators

Monday, July 28, 2014 at 1:15 PM

Or, how decentralized communications can make your job easier and more effective. When you teach your non-communications colleagues some tricks of the trade, they don’t come after your job. They collaborate with you, ask... More

In-House Web Teams that Work

Tuesday, July 29, 2014 at 1:30 PM

Learn what skills and roles you’ll need in-house to design, build and manage websites end-to-end.  Focusing specifically on small team design we’ll look at ways to set web team standards and decide on the right in-house tools and processes.  Managing your IT... More

Launch Your Own Social Media Ambassadors Program

Monday, July 27, 2015 at 2:45 PM

Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph. Engage your current students in your digital strategy. They represent the population of... More

Measuring In-Person Recruitment Effectiveness with Social Media

Monday, July 28, 2014 at 10:20 AM

Our Undergraduate Admissions and Recruitment department, like all institutions, has multiple interaction points with students before they make the all-important choice of where... More

One Tool to Rule Them All: Sprout Social at #WesternU

Monday, July 27, 2015 at 11:15 AM

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program. Beginning with Communications, Recruitment & Admissions, Registrar and the Faculty of... More

Paying your way to the top – Advertising on Facebook + Twitter

Monday, July 28, 2014 at 10:20 AM

You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way... More

Small Fish, Big Pond: A discussion about web governance and digital opportunities in a multi-campus university setting

Monday, July 28, 2014 at 1:15 PM

Working on a satellite campus can often come hand-in-hand with its own set of challenges and... More

Social media monitoring & measurement for marketing intelligence

Tuesday, July 29, 2014 at 3:10 PM

Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?... More

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Monday, July 27, 2015 at 11:15 AM

Facebook’s recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord;... More

Teenage Mutant Ninja Bloggers: Managing student content teams

Monday, July 27, 2015 at 2:45 PM

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and... More

The Connected College | Designing a Digital Enterprise

Monday, July 28, 2014 at 10:20 AM

In 2012, Algonquin College completed a significant rebranding effort, giving birth to the Connected College. Taking its new positioning to heart, the College began shaping an ambitious plan to demonstrate industry leadership in... More

The Imitation Game—the war against unofficial social media accounts

Tuesday, July 28, 2015 at 3:00 PM

What do you do when one of your students creates an unofficial “Class of” Facebook group, slaps your logo on it, and fills it with links to sites you’d rather... More

This doesn’t suck! UWaterloo students excited about their new portal

Monday, July 27, 2015 at 2:45 PM

Has your institution perfected student communications? … Neither have we, but we think we have a game changer. The University of Waterloo recently launched a customizable,... More

UBC.ca – A Shift in Paradigm

Monday, July 27, 2015 at 4:15 PM

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a... More

Web Wars: A New Hope

Tuesday, July 29, 2014 at 1:30 PM

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step? I’d like to share Laurentian University’s web... More

When It Hits the Fan: Social Media Crisis Comms

Tuesday, July 28, 2015 at 9:45 AM

Crises are now real-time public phenomena. Institutions that can’t plan in advance & respond quickly pay the price. So what do you do first? What do you listen for? How do you know when to respond and what to respond... More

You’re Just One Non-Expert

Monday, July 28, 2014 at 1:15 PM

As communicators for our schools, it’s our job to get the exciting, useful information developed by our faculty and staff out of the ivory towers and into our communities. We have strategies to do this, but there’s so much to share. Plus, we’re not the experts.... More

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