Content and Strategy Sessions

“Why Are Students Leaving Facebook?!” – The Future Of Digital Community In PSE

Tuesday, July 29, 2014 at 10:20 AM

Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook... More

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Tuesday, July 28, 2015 at 3:00 PM

Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media. In his recent... More

#RoadToRyerson: How to Run a Kick-Ass, Yet Meaningful, Campaign

Monday, July 27, 2015 at 4:15 PM

Social Media is but a communication tool we use to do what we’ve been doing for centuries: tell stories. And who tells student stories better than students themselves? This... More

A Digital Romance: Using Content Modelling and Structured Content to Build Better Relationships Between Your Content and Colleagues

Friday, August 17, 2018 at 2:40 PM

Schools, colleges and universities are complex beasts. The consequence of our vast structures and a... More

A no zombie zone: managing people in content strategy

Monday, July 27, 2015 at 9:45 AM

Content strategy causes feelings. For us these feelings are wrapped in a nerdy glow, but for our coworkers these feelings may hinder your implementation. Fears, agendas, prejudices, past experiences and more lurk within... More

A student is a student: breaking down communication silos

Tuesday, July 28, 2015 at 9:45 AM

York University’s Division of Students is embarking on a new content-sharing model for communicating with students, harnessing the momentum of student engagement as students move from prospective to new to continuing students.... More

Beyond Strategy: Social Media for Community Engagement

Friday, August 17, 2018 at 2:40 PM

More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell and... More

Creating Diverse Storyworlds and why it works for HigherEd

Tuesday, July 28, 2015 at 11:15 AM

What does it mean in today’s digital age to tell a really diverse story? This session will look at how brands are developing characters that play across multiple mediums to bring a new level of depth to their stories. From... More

Facebook Live – Connecting with Students to Provide Live Answers to Common Questions

Tuesday, August 14, 2018 at 1:50 PM

Student Central at Western University has been using Facebook Live to connect with applicants and current students since the summer of... More

Feeding the beast: connecting UBC’s content strategy and digital ecosystem

Monday, July 27, 2015 at 9:45 AM

The Communications & Marketing team at UBC was producing rich and engaging brand stories, but the audience wasn’t what we hoped... More

From inside the head of an 18 year old

Tuesday, July 28, 2015 at 9:45 AM

Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old. Content, good content... More

Getting to the Good Stuff and Why Less is STILL More!

Tuesday, July 28, 2015 at 11:15 AM

Digital marketing and content management have really transitioned from the stage of HOW to maintain/update fresh content on the site to WHAT content to maintain. We fundamentally need to focus on asking the question “Even... More

How to be famous: Recruitment through live internet broadcast

Tuesday, July 28, 2015 at 11:15 AM

We’ve all been there — sitting through yet another unengaging and boring webinar. The presenters slides seem somewhat interesting but they’ve got that same... More

How to Measure Absolutely Everything

Tuesday, July 29, 2014 at 3:10 PM

In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and... More

How To Utilize Social Media for an Institutional Giving Day

Monday, July 27, 2015 at 4:15 PM

From December 2-4, the University of Guelph held ‘The U of G 50 Challenge’, where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours! This... More

Inbound, Outbound and All Around: Content Marketing

Tuesday, July 29, 2014 at 1:30 PM

This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct... More

Keep up with not the Jones’ but with Google

Monday, July 27, 2015 at 2:45 PM

In order to stay top of mind to today’s sophisticated searchers, search engines must continuously update their algorithms to make sure the most relevant and informative results are presented in the SERPs (Search Engine Results... More

Keeping It Real: What Authenticity Should Look Like In Social Media

Monday, July 28, 2014 at 2:55 PM

Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community’s... More

Small Budget, Big Impact: Create Engaging Digital Stories

Friday, August 17, 2018 at 1:00 PM

When you have a small budget, creative storytelling is the most valuable commodity in your digital toolbox. Sometimes, it’s even an opportunity to achieve the unexpected: a real, genuine connection between your target audience... More

Social Media – Feeding the Beasts

Monday, July 28, 2014 at 10:20 AM

For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations. Canada’s universities and schools are using social... More

Social Media Customer Service: 140 Characters to Make a Difference

Tuesday, July 28, 2015 at 9:45 AM

This session looks at what students’ expectations on internet are and how student affairs professionals can address them to offer effective customer service via social media.... More

Student Recruitment for the Mobile Generation

Monday, July 27, 2015 at 9:45 AM

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution. Are your mobile lead... More

Successful Social Media Marketing: 2,300 Likes in < 12 hours: How we overcame The We Don’t Do Stupid Generation

Monday, July 28, 2014 at 2:55 PM

In September 2013, we knew we could no longer just exist on social media so we started to do... More

Teenage Mutant Ninja Bloggers: Managing student content teams

Monday, July 27, 2015 at 2:45 PM

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and... More

That Buzzfeed Though

Tuesday, July 29, 2014 at 10:20 AM

To celebrate our one year anniversary on Instagram, Western University launched a Buzzfeed.com account and posted its first article – a recap of our favourite Instagram posts over the previous twelve months. We didn’t break the internet, but over the following... More

Twitter: Tweets that engage, not “promote” the email you received from department X

Monday, July 28, 2014 at 2:55 PM

We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on... More

UBC.ca – A Shift in Paradigm

Monday, July 27, 2015 at 4:15 PM

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a... More

Use Social Media to Connect with the Right Students

Monday, July 28, 2014 at 10:20 AM

Simple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months. In this session,... More

User Journey Mapping in HigherEd

Tuesday, July 28, 2015 at 3:00 PM

Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education. Having gone through this process with nearly a... More

Using Webcasts to Engage Communities

Tuesday, July 29, 2014 at 10:20 AM

For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes. These live streams... More

Web Writing Workshop

Tuesday, July 29, 2014 at 1:30 PM

As web content editor with Memorial University’s Division of Marketing and Communications, Andrea Kelly has developed a workshop to help staff, faculty and students write effective web content. The Web Writing Workshop: – explores what motivates people to... More

Web-based, touch screen interfaces – a homegrown perspective

Monday, July 27, 2015 at 9:45 AM

A presentation on the current use of touch screens at the University of Ontario Institute of Technology (UOIT). This will include descriptions of past, current and future plans... More

Why Marketing to Online Students is like Online Dating (and how to be good at it)

Friday, August 17, 2018 at 1:00 PM

“Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5... More

Writing for the Web

Tuesday, July 29, 2014 at 1:30 PM

People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase findability, but also persuade people through... More

Your Poster is Ugly: Tales from a Multi-Year Digital Recruitment Campaign

Monday, August 13, 2018 at 1:00 AM

Your boss magically grants your wishes and announces that they’re giving you multi-year, digital-specific recruitment budget – you should be thrilled, right!? But where do... More