Web Sessions

Are UXperienced?

Monday, July 28, 2014 at 1:15 PM

Let’s be honest — User Experience (UX) has become this year’s new black. What is it? How do I get it? Is UX the same thing as UI? How do I know if I have it? Can I really do it on a shoestring budget? This session will address Usability, Information Architecture... More

Before and After: An Assistive Technology Demonstration

Monday, July 28, 2014 at 1:15 PM

This presentation will benefit anyone who is involved in creating web content, or has a stake in an organization’s website. Kevin and Keith will demonstrate Keith’s use of his assistive devices, and how he, as a blind... More

Beyond the Blog – Migrating to WordPress as your CMS

Tuesday, July 28, 2015 at 11:15 AM

In 2014, Brescia University College migrated our full range of web sites from a mix of static HTML and expensive proprietary systems to WordPress as a CMS. This session will look at the pros and cons of switching to WordPress,... More

Building a Responsive College Site

Monday, July 28, 2014 at 2:55 PM

How did we create a website that works on the many different platforms our students are using, but still allows us to easily maintain content? Responsive design to the rescue! This session will cover how to build a responsive... More

Content Management for the Masses

Monday, July 28, 2014 at 2:55 PM

Content strategy will only get us so far. The success of our sites depends on a regimen of daily care and feeding, often by content experts without the time or passion to do it. Going beyond style guides and editorial calendars,... More

Creating a Great Mobile User Experience

Monday, July 28, 2014 at 2:55 PM

Smartphone and tablet use has outpaced desktop, especially among prospective students. Learn how you can create successful user experiences that bridge the channel gap as people jump from device to device, or from email, ads or... More

Creating engagement online; It takes a village

Tuesday, July 29, 2014 at 10:20 AM

A university website impacts every department and function within it. It is therefore not just the responsibility of marketing or IT to shape the direction of the site. This presentation will outline the approach Saint Mary’s... More

Data Driven Design: How Website Usability Testing Can Impact Your Design Decisions

Tuesday, July 29, 2014 at 3:10 PM

Higher education websites are inherently complex; they serve multiple audiences with a variety of needs. By nature, they become hard to... More

Help, My Website Project is Going Off the Rails – Now What?

Tuesday, August 14, 2018 at 2:20 PM

During the start of a website project, we see everything through rose coloured glasses. Before long the honeymoon phase is over and nothing seems to be going right. Does this... More

How to Measure Absolutely Everything

Tuesday, July 29, 2014 at 3:10 PM

In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and... More

In-House Web Teams that Work

Tuesday, July 29, 2014 at 1:30 PM

Learn what skills and roles you’ll need in-house to design, build and manage websites end-to-end.  Focusing specifically on small team design we’ll look at ways to set web team standards and decide on the right in-house tools and processes.  Managing your IT... More

Inbound, Outbound and All Around: Content Marketing

Tuesday, July 29, 2014 at 1:30 PM

This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct... More

Keep up with not the Jones’ but with Google

Monday, July 27, 2015 at 2:45 PM

In order to stay top of mind to today’s sophisticated searchers, search engines must continuously update their algorithms to make sure the most relevant and informative results are presented in the SERPs (Search Engine Results... More

Putting users first: The Overhaul of uOttawa.ca

Tuesday, July 29, 2014 at 10:20 AM

The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience. Not only was a new Drupal 7 responsive Web content... More

Redesigning the Redesign

Tuesday, July 29, 2014 at 1:30 PM

The instant your fancy new website goes online is the instant you notice all the things that are wrong with it. Resenting the political aspects of the site, disliking the size of a font, how those two – little – things don’t line up anymore… ARGH! In... More

Shaking hands with the developer: How IT Communications can help you build a better website

Tuesday, August 14, 2018 at 9:30 AM

The IT Communications team at McGill University provides communication methods and services based... More

Start Making Your Website Accessible Today

Monday, July 28, 2014 at 1:15 PM

Does your website meet web accessibility standards? Do you know the steps to take to start making your website compliant today? Do you know about Canada’s web accessibility standards? If you answered NO to any of the questions... More

Student Recruitment for the Mobile Generation

Monday, July 27, 2015 at 9:45 AM

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution. Are your mobile lead... More

Teenage Mutant Ninja Bloggers: Managing student content teams

Monday, July 27, 2015 at 2:45 PM

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and... More

The Connected College | Designing a Digital Enterprise

Monday, July 28, 2014 at 10:20 AM

In 2012, Algonquin College completed a significant rebranding effort, giving birth to the Connected College. Taking its new positioning to heart, the College began shaping an ambitious plan to demonstrate industry leadership in... More

This doesn’t suck! UWaterloo students excited about their new portal

Monday, July 27, 2015 at 2:45 PM

Has your institution perfected student communications? … Neither have we, but we think we have a game changer. The University of Waterloo recently launched a customizable,... More

UBC.ca – A Shift in Paradigm

Monday, July 27, 2015 at 4:15 PM

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a... More

Using Webcasts to Engage Communities

Tuesday, July 29, 2014 at 10:20 AM

For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes. These live streams... More

Web Wars: A New Hope

Tuesday, July 29, 2014 at 1:30 PM

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step? I’d like to share Laurentian University’s web... More

Web Writing Workshop

Tuesday, July 29, 2014 at 1:30 PM

As web content editor with Memorial University’s Division of Marketing and Communications, Andrea Kelly has developed a workshop to help staff, faculty and students write effective web content. The Web Writing Workshop: – explores what motivates people to... More

When design and functionality are not enough

Tuesday, July 29, 2014 at 10:20 AM

The success of a web transformation project is dependent on more than just design and functionality. That’s too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan. This presentation... More

Why a beautiful campus but a digital wasteland?

Monday, July 27, 2015 at 4:15 PM

Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It’s not the tools, it is an expression of values, leadership, and discipline that... More

Writing for the Web

Tuesday, July 29, 2014 at 1:30 PM

People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase findability, but also persuade people through... More

Our Sponsors

Eduvation Logo
Digital Echidna