Book online with our special conference booking page.  You can also call 1-888-423-3582 or e-mail:hal.reservations@deltahotels.com - make sure to ask for  ”PSEWEB” of Block Code “HLMELI”  to receive the negotiated rate.

Bringing #pseweb geographically closer to home was one of our goals when creating the conference, and if we stayed in Ontario year after year we wouldn’t be working towards that goal.  For that reason, we have focused on locations outside of South-Western Ontario.

At this point, we are close to confirming July 16 & 17 in Halifax for #pseweb 2012! Please let us know your thoughts (and if you want #pseweb in your city next year, let us know! Once we make 2012 official, we will contact all the locations you have already referred us to and start the selection process for 2013 right away – either in Ontario or in Western Canada).

Hope to see you out east this July!

Melissa

• How to Make Presentations Accessible to All

Thank you to everyone that completed our 2012 location survey! We really want to go east or west this year, to make the conference accessible to folks that aren’t in Ontario.

We are putting together a short list of venues in our possible cities – but really anywhere is still possible! If you have a city or a venue that you think would be a good candidate, please review our venue questionnaire and if you think you have a match, let us know!

Thanks everyone!

Melissa

Please complete this quick survey to let us know what you think about our three location options:

The Top Ten, by Academica Group, was at the top of the list and is an amazing resource and one that I’m sure almost all of you already are familiar to seeing in your inboxes each morning.  

eMarketer is another great daily newsletter that delivers statistics on a different subject related to digital marketing each day: https://www.emarketer.com/Newsletter.aspx

<uwebd/> (University Web Developers) is a list serve that I recommend to everyone in our industry as well – absolutely essential! Daily conversation from folks in positions at university and college web departments, primarily in North America.

The Case Communications Listserv is similar to <uwebd/> but focuses more on traditional marketing than on web/digital.

Are there any eNewsletters that you find useful? I’m sure there are many great ones out there that cover business, digital marketing, higher education or another relevant subject – any to recommend?

I would love to see a #PSEWEB 2012 take place, but to make this happen, I need to let it go a little and let the community decide whether it’s worth the work.  If you love #PSEWEB and want to help make it happen in 2012, please give some thought to signing up to help out.  With a few helping hands, we won’t even notice that we’re working

Please use the comments to share your thoughts, or join us on the LinkedIn Group,

Melissa

We’ve been slowly collecting presentation files from our speakers and have now added links to all of the files received to the appropriate abstracts on this website.  Please browse our 2011 schedule of speakers and click on the title of any session to see if a presentation file is available.

5 of our presenters have used Slideshare in order to share their presentations as well: http://www.slideshare.net/event/pseweb-2011

Special thanks to Tara from University Affairs who recorded audio of many sessions! We are adding links to audio to each abstract as we receive it as well (each file is sent to the speaker first for consent before we post it).

Melissa

Let your news come to you: Twitter brings the information you want directly to you. No waiting until 6pm for the daily news, or waiting for the journalist to have the IT guys update the website. Twitter’s trending topics can quickly show you what everyone around the virtual water cooler is talking about, right now. Never before has communication on world shaping events (think Japan, Haiti etc.) happend so instantaneously. The stories are happening right now, go to one application and hear from all the sources. You can create topical lists in order to keep track of certain contacts or follow a search term (similar to Google Alerts, but on demand).

Connect with industry leaders: whether work, play, interest or hobby; odds are Twitter has your industry leader. Whether that is Justin Bieber ( ~8M followers), Biz Stone (~1.5M followers), or Martha Stewart ( ~2M followers) they all hold something of value to specific audiences. You get direct access to their sought after ideas and have the ability to add to their conversation. Most of all, you create friendships, well, at the very least, acquaintances. To some luddites this can be scary, but don’t worry; unless you have a “please rob me sign” you’re safe. Just check out UnMarketing`s Scott Stratten and you’ll understand.

Be up to the second: Twitter can send notifications to your mobile device the second your most sacred source updates (for me, TSN’s Bob McKenzie). This doesn’t have to be activated, but it sure helps you when you’re waiting to hear something (hockey’s trade deadline). This is a wonderful tool if you are at any major events or conferences. Using a search term or a Twittter #hashtag you can find other members of the conference and get their opinions on the subject quickly (great for speakers or event managers). After all, if Charlie Sheen can get one million followers in just over 24 hours, why can’t you #win as well and find some of your own followers.

Build your brand: one of the more selfish reasons, you can build yourself up and show off some of that hidden knowledge you have. If you love to talk about something, there are people on twitter who do too – and they’re easy to find with the search term feature. There is someone in the world that probably does the same things as you do, and earning the respect of your peers can be quite rewarding. Even if you have a question, your community can help you find the answer.

Chances are you know someone who doesn’t value Twitter yet (or that’s you?), send them this post and help out this lost soul If you convert anyone, tweet @jplaurentian and I’d love to follow them.

Step 1: You will need a YouTube account

We will be using the Favourites of this account to specify what videos to be pulled in.  This must be an account that:

• does not already use favourites for some other purpose (i.e. personal sharing), and
• does not act as a public-facing/marketing profile – as the videos you favourite will show up in the YouTube newsfeed of this account.

Step 2: Add some favourites.

Go to www.youtube.com/iveybusiness and browse the available videos. Mark the ones that you would like to feature on your Facebook page as favourites.

Step 3: Add the YouTube Facebook Application to your Page

http://www.facebook.com/apps/application.php?id=2513891999

UPDATE: After having this live for the last few weeks, I am not happy with the performance of this app.  It seems to be unreliable and has ads that you aren’t able to opt out of.  I am now using involver.com’s YouTube for Pages application – which is free for any page that has no more than on additional Involver.com application installed.

Step 4: Link your YouTube Account

Use the “Preferences” link in the upper right of the screen.

Result: A tab showing the most recent favourited videos of the linked account.