Samantha Read is a communications specialist with almost a decade of experience in the higher education industry. She currently works at Ryerson University in Toronto, Canada as the Manager, Communications in Undergraduate Admissions and Recruitment. She and her team utilize a combination of digital media technology and print publications to engage and convert prospective students to applicants, and also provide clear and concise information to current students through various online resources. She is a big fan of bikes, baked goods and travel, and will talk your ear off about all three.