#PSEWEB

Presenter: Ryan McNutt, Dalhousie University

Description: Okay, so you’ve decided that you need social media in your university communications mix. Now what? Having spent two years working to advance social media at Dalhousie University, Ryan McNutt has seen his share of accomplishments and setbacks. Gain ground-level insight into the process of crafting and implementing a social media strategy at a major Canadian university and learn about what to consider when resourcing, staffing and managing such an effort.